WHO I AM
Hi, I'm Yenia!
I'm married to a handsome, professional DIY’er, and together we're raising 5 amazing people who have changed our lives. On my journey of self-discovery, I’ve chosen to embrace and live out my passions, or at least as many of them as I can!
My passions include marketing, social media, writing, photography, videography, nature, food, health, ancient history, philosophy, and oh, so much more!
My focus is on the Travel and Tourism industry (my educational background), and in this blog I'll share insights I gain from working with local business owners, from reading and listening to my favorite marketing and business gurus, and from applying what I learn in real life in the most simple and creative ways I can.
I'm currently both a student and practitioner of social media strategies. My out-of-the-box ideas and perspectives are constantly changing, but I am a constant learner and I love what I do. And I can't wait to share it with you!
What this Blog is all About
This blog's focus is on the practice of 360° marketing, which is the use of every available channel to effectively market a business.
I only work with Travel and Tourism businesses and the occasional nonprofit. Every industry is different, so if your business isn't within this industry, the information here might not be the right fit for your business.
These are the core values of this blog:
THE MARKET IS THE MARKET IS THE MARKET
We do not get to dictate what our business should be or do, the market does that. When we are good listeners, we hear what the market says and use that as an opportunity.
Growing a business is a long term goal, and long term goals need to be met by strategies that focus on smaller objectives. There are no shortcuts!
EVERYONE SHOULD WIN
When our customers are served our best, we all win. Winning customers mean winning businesses.